Where Purchasing Happens in Social Tuesday 30 October, 2012
MediaPost today published new data from Huddler about how enthusiast communities directly impact people’s purchasing behavior.
The MediaPost article, based on survey data from 25,000 respondents from Huddler’s 31 communities, revealed that over 53% of people make purchases directly based on information they find on these communities. These purchases range from a new flat-screen TV based on research on AVS to the best choice of teething tablets based on discussion on Mothering.com. This research further reinforces the role of Huddler’s enthusiast communities in shaping consumer purchasing decisions. To read the full MediaPost article click here.